I want to dismantle this idea... Over worrying and over preparing does NOT put you ahead of any "competition."
Your willingness to over extend your mental energy doesn't give you an edge on anyone else. If you spend your 15 hours a day "hustling" and you still aren't growing your business or getting clients, it is time to reassess. Because in actuality, all of this worrying and preparing is only hurting you. It is scattering your energy.
If you are sitting at your desk and posting all over social media scared no one is going to like your posts or that you aren't doing anything correctly, I am talking to you here. Here are some steps right not to slow down and make sure you are building your business in alignment with what you truly want.
Get even more clear.
If you have been spinning your wheels trying to get your brand or business off the ground, here is your new goal: clarity. You may think you already know what you want and deserve, but take some time to dig deeper. What is the real reason behind what you are trying to achieve? What impact are you looking to make in the world? How does it connect to your experiences? Does this connect to what you are trying to do now?
Get out of learning mode.
If you are in the middle of taking courses, reading books, and taking challenges, it is time to get more aware. Are these things pushing you forward? Or are they busy work? Are they substituting for you carrying out what you really want to be doing? Are they a distraction? What are you really learning? Awareness around preparing too much will help you cut the fat and realign your perspective.
Take a break from social media. Don't follow your idols and business crush's every move. Don't get me wrong, it is great to have those you look up to, but don't just be a consumer! Disconnect and reconnect with your inner self and voice. Make sure you are producing not just consuming. Find your center and create from your center. Unfollow certain profiles for a bit. Download a timer for your browser to see how much time you are really spending on social media. Or, try leaving your house or workspace for a bit without your phone.
Act now, fix later.
It is all a process and the process is always your greatest teacher. Building a brand or creating something big requires movement. If you have been working on launching a project or writing posts for months, keep going! Your greatest learning will come from the feedback you get on your projects and creations so far. Take notice of those that are following you. Who are they? What are they about? How can you create for them? Keep acting for them because not everyone knows how to launch and market at the beginning. But every time you do it, you will learn and reassess until you become better and better!