Why Is Marketing So Overwhelming?


I spent the last five years helping build tech startups.

So, when I decided to launch my own business, I was sure it was going to be easy--especially since I had helped build content calendars and social media campaigns for a multimillion dollar company.

Nope. Man, was I wrong...



When you are a one-person show for your business, there are just too many things to keep up with. You have your product/service line, your branding, your site, your email, your customers, and your calendar to keep up with... How are you supposed to think of posting on Facebook or Instagram between all of that? Not to mention all of the comparison you find yourself doing... 

No wonder so many people just want someone else to take care of their blog and social media! To be honest on top of actually running your business, you are trying to do what a team of people usually do of in the corporate world! As solo entrepreneur, I knew this was something I was going to have to get used to... This was something that definitely required planning up front.

I mean sure it would be easy to outsource social media or blogging, but why not just learn and become a marketer yourself? That was when I realized that I didn't just want to build my own business as content and social media management service. I wanted to empower entrepreneurs to become marketing machines.



Since social media is such a part of modern life, entrepreneurs usually make the mistake of thinking their online marketing efforts for they business will be a breeze. All you have to do is post a few pictures here and there, right? You have probably already figured this out, but posting on your personal Facebook or Instagram isn't the same at all.

From campaigns to client avatars, opt-ins, content, and sales funnels there is a lot of thought and creativity that goes into it all. Marketing has a lot of moving parts. I have said this before and I will say it again, content is a living breathing thing. It constantly refines itself. If you are trying to do it all by yourself for the first time, you're going to go crazy.

The key foundational steps you need to have before you even think of starting a social media campaign are creating a strong brand and having a great understanding of your target audience. If you are working by yourself, both of these steps can seem colossal. Don't be afraid to reach out to a fellow entrepreneur in your circle for advice! I even created a workbook to help get you started with your brand voice. Once you understand HOW to talk about your business and WHO you are talking to, crafting your first marketing campaigns will be much more successful and intentional than just a few posts on Instagram here and there.


What do you find overwhelming about online marketing? How have you tried to overcome it?