Regardless if it's Twitter or Instagram, every good social media bio should have a call-to-action. If you don't know what the hell I am talking about, a call-to-action (or CTA) is marketing jargon for when you direct someone to an immediate action like buying a product or signing up for a service.
So in the Instagram world, you only have a few seconds (yeah I said seconds) before a visitor clicks off your profile and continues their browsing. Your goal is to convert your visitors into engaging followers, and your visitors won't get to know you if you don't tell them about your content! Use those few seconds to pique their interest with a CTA and invite them to visit your blog or other social media profiles!
Now, the only downside to Instagram's bio is that they only allow one link. This is where a service like Linktree is your new best friend.
Here's what happens when you click the link in my bio:
Looks pretty fucking awesome, right?
So if I successfully have someone click my name and visit my profile, I can now show them multiple things they may be interested in instead of just one link! This strategy is way more effective at helping introduce yourself and your content to potential new followers.
And what's wonderful about Linktree is that they are free. Plus, their dashboard allows you to select different background colors and view simple analytics. There really isn't a downside to this service. Check them out!