If you are cranking out great content and your follower growth has gone stagnant, then it is probably time to revisit your social media strategy. Your profile should be what I call "convert-able." When someone lands on it, they should feel like they are missing out by not following you. In other words, you want it to be a converting machine taking visitors to followers and potential clients.
If you are unsure of where to start, here are five things you can change right now to help make sure your profile is a follow not a pass.
1 | Update your Profile Picture
When someone lands on your profile, your profile picture is one of the three things they assess before deciding to hit that sweet follow button. Unless you are a traditional business or online service/app, stay away from having a logo as your profile picture. People want to connect with people. Show your face and put yourself out there!
2 | Craft a Bio
Notice I said craft. Your bio is like an elevator pitch. You have to show off your personality, share your interests, and have a call-to-action for potential new followers in only so many characters. Don't waste your bio saying, "Hi! I'm Karen and I love #cooking!" If you aren't sure of where to start, try this Twitter Bio Generator to jump start your creative juices. (But I would suggest staying away from the word "enthusiast." It is so unoriginal...)
3 | Fix your Following Ratio
Whether you want to admit it or not, follower count is a big factor in deciding whether or not you want to follow someone. It is hardwired into us as humans. It is herd mentality. It is natural for us to believe that the more followers someone has, the more interesting they might be. You want people landing on your profile to think this about you. Make sure your follower to following ratio shows you are interesting and worth hitting your follow button!
4 | Authentically Automate
If you are a business owner, you don't really have all day to make sure you are posting on all of the social media platforms correctly. Scheduling posts is a necessary timesaver, but it is so tempting to just automate your social media and forget it. Don't do that shit! People want to connect with people, remember? Schedule posts, but scehdule ones that bring value! Scehdule ones that you yourself wouldn't just scroll past.
5 | Over Deliver and Engage
Every time you post, you should be providing some kind of value for your audience. When they comment or opt-in to your site, ALWAYS engage back with them. Connect. Thank. Support. They need to feel heard just like any human. Take customer service seriously. And yes, you should be viewing your comments and emails back as customer service. At the end of the day, they are humans and will remember your effort even if they don't purchase your services or products right away.