Why Is Marketing So Overwhelming?

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I spent the last five years helping build tech startups.

So, when I decided to launch my own business, I was sure it was going to be easy--especially since I had helped build content calendars and social media campaigns for a multimillion dollar company.

Nope. Man, was I wrong...

 

THE LONELY ENTREPRENEUR LIFE

When you are a one-person show for your business, there are just too many things to keep up with. You have your product/service line, your branding, your site, your email, your customers, and your calendar to keep up with... How are you supposed to think of posting on Facebook or Instagram between all of that? Not to mention all of the comparison you find yourself doing... 

No wonder so many people just want someone else to take care of their blog and social media! To be honest on top of actually running your business, you are trying to do what a team of people usually do of in the corporate world! As solo entrepreneur, I knew this was something I was going to have to get used to... This was something that definitely required planning up front.

I mean sure it would be easy to outsource social media or blogging, but why not just learn and become a marketer yourself? That was when I realized that I didn't just want to build my own business as content and social media management service. I wanted to empower entrepreneurs to become marketing machines.

 

METHOD TO THE MADNESS

Since social media is such a part of modern life, entrepreneurs usually make the mistake of thinking their online marketing efforts for they business will be a breeze. All you have to do is post a few pictures here and there, right? You have probably already figured this out, but posting on your personal Facebook or Instagram isn't the same at all.

From campaigns to client avatars, opt-ins, content, and sales funnels there is a lot of thought and creativity that goes into it all. Marketing has a lot of moving parts. I have said this before and I will say it again, content is a living breathing thing. It constantly refines itself. If you are trying to do it all by yourself for the first time, you're going to go crazy.

The key foundational steps you need to have before you even think of starting a social media campaign are creating a strong brand and having a great understanding of your target audience. If you are working by yourself, both of these steps can seem colossal. Don't be afraid to reach out to a fellow entrepreneur in your circle for advice! I even created a workbook to help get you started with your brand voice. Once you understand HOW to talk about your business and WHO you are talking to, crafting your first marketing campaigns will be much more successful and intentional than just a few posts on Instagram here and there.

 

What do you find overwhelming about online marketing? How have you tried to overcome it?

 

The 5 Step Exit Strategy I Used to Go from Corporate Blob to 6 Figure Online Entrepreneur

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Imagine waking up every morning to a relaxing cup of coffee or tea in a beautiful place that you love. Imagine making money on your own terms, playing by your own rules, and being your own boss. Imagine spending more time with your friends and family and traveling the world without having to count vacation days. Sounds great, right? But…if you’re like I was, your reality looks more like this:

 

  • wake up to the sound of a blaring alarm that you really want to slam against the wall
  • trudge through traffic to get to work
  • sit in your cubicle, slaving away for someone else’s profit
  • rush home to make sure the family is fed and taken care of
  • go to bed drained and exhausted, all so that you can rinse and repeat…forever
     

Believe me when I say I understand. To turn things around for myself and my family, I knew I had to make a change. And, like any big change, there was a lot of fear involved. So how did I overcome this fear and move forward? I made a solid exit strategy. And I’m going to share that strategy with you, so your transition can go as smoothly as possible too!

 

1 | Discover Your WHY

To help you spot your WHY, consider how you feel about the major parts of your life (your family, your current job, where you live, etc). Ask yourself “WHY is this important to me? Do I feel strongly about it and if so, why?”

Once you discover your WHY, hold onto it and remind yourself often! Your WHY will be the underlying inspiration and motivation for everything you do.

2 | Create a Vision of Your Future

Having a clear idea of what your future is supposed to look like will help you map out your goals. A fun exercise for this is to imagine what your perfect day would look like from the moment you wake up, until the moment your head hits the pillow and you go to sleep. In your ideal day, what would your morning look like? How would you pass the time? Who would you spend your time with? What are your priorities? Hint: your vision should include your WHY.

3 | Count Your Coins

The not so fun part of an exit strategy involves budgeting. You need to calculate the absolute bare minimum you need to survive per month. Ask yourself, “Do I really need to make the same amount of money as my current salary?” Figure out the things you can do without and identify the non-negotiables in your life.

4 | Find New Coins

How are you going to make money after you leave your 9 to 5? Do you have a current side gig you can scale? Or do you want to start a new business from scratch? Maybe you plan on looking for another job that offers more flexibility? You need to find work that will fund the lifestyle in your vision. Obviously, some lifestyles are easier to fund than others.

5 | Set Your Quit Date

This is where all of the pieces of the puzzle come together. Schedule your plan over a period time and set your quit date! When you can quit is determined by the size of the gap between how long you can support yourself without a job and how long it’ll take to be viable in your new work. For example, if it’ll take a year to scale your business but you only have enough savings to cover your bare minimum for 3 months, you’ll need to stay in your 9 to 5 until you can fill the gap.


Pro tip: pay for any high-ticket items before you quit your 9 to 5, otherwise you’ll have to save that much extra!


There you have it; the nuts and bolts of my exit strategy. Go forth and prosper. You deserve it!

 
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Addie Maes is a Freedom Lifestyle Strategist and founder of FindingFreedomGuru.com.
Join Addie in the free Facebook Group Goodbye Boss to discover what it takes to ditch your 9 to 5 and become a successful online entrepreneur.
 

Is Depression or Is It Burnout?

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So, you get all of your blog posts and content ready. You spend hours finding or creating the right photos and scheduling your social media. You hit publish and barely anyone reads your post. A few people opt-in to your email list. Maybe a few subscribe to your YouTube or follow you on Instagram.

You figure that's alright. You got to just keep pushing if you are growing a following. You spend the next weeks doing the same thing over and over again. You map it all out creatively. You take just the right pictures. You post and post without any traction. No one is following you. You feel like your days are just wasted marketing to no one.

After a month or two, you just give up. You feel depression creeping in. You’d rather sleep or binge on Netflix. Why the fuck even try? Your profiles go days or weeks without posts when you slowly realize why you started all this in the first place...

You have to get this side hustle off the ground. You may not have followers yet but inconsistent posting isn’t helping you grow either. Besides what’s your other option? Stay in your retail job? Stay in your nine to five? Settle? Um, fuck no.

In actuality, what you are feeling may not even be depression at all… Yeah you may feel sad, but the core cause of it is most likely burnout.

You're spinning and spinning your wheels trying to fit yourself in a box, trying to take the best pictures, and trying to schedule your posts at the best times. The real problem may just be that you aren't targeting and speaking to the right people. Visitors are reading your work, but they don't have a reason to stick around, so you are stuck in this cycle where you feel like you are creating content no one. 

Here's are three questions to ask yourself right now if you think you are stuck in this cycle:

 

1 | Who is your Audience?

Have you considered what kind of person you'd like to visit your site? Who do you want to attract to your business? Are you casting too wide of a net and trying to appeal to everyone? Are you putting enough of you into your messaging? Brainstorm about your ideal customer or follower. What would they be interested in?

2 | What value do you bring?

Sure, people like to look at inspirational pictures or quotes but what value are you bringing your audience? Are you speaking to their pain points? Are you providing a solution for them? What kind of struggles do they have? Your content should be geared for them not just things you are interested in.

3 | Would you click on your Headline?

Be honest. If you were scrolling through Facebook or Instagram, would you stop and clickthrough on your post? If not, it is time to have some humility and revisit your messaging. Is it interesting? Is it providing value? Or is it just something you like? Your post should make people feel like they are missing out if they don't at least check out the site.

 

Do you experience burnout? What strategies do you use to avoid it?